Private Label

Starting with an Idea until finished watch


Since four generations we produce for renowned industrial companies and for the watch branch high-quality watches, according to customers specification.


With reference to our flexible production, we are able to realize watches suitable to your personal wishes. In order to implement your design requests individually, we employ a dedicated design department. Due to this we are able to realize your project with a high degree of flexibility for the entire process from the initial idea to the finished product in the shortest possible time.


All components of your watch are manufactured by specialists who work for renowned watch brands. Thus you can be sure that your idea is in good hands and will be conducted with technical and aesthetic skills to perfection.


A Private Label watch of Ernst Mitschele from Pforzheim offers the following advantages:


- A quality product MADE IN GERMANY, which is according to your corporate image

- High-quality watch movements by Swiss brand manufacturers or Japanese producers

- Short delivery time for orders and re-orders

- Development of models together with you and our design department